Consumer Behaviour Is Changing And Marketing Is Not Keeping Up
6 min readFeb 22, 2021
Somewhere between the invention of the internet in the 1990s and today, teams of marketers in larger organisations went from being two or three-person teams to teams of dozens of people. Marketing has become such a massive part of the business structure that in most cases it’s more important than both finance and product. In some cases (and in pure manpower) it’s even bigger than…